While the terms electronic signage and digital signage are sometimes used interchangeably, they refer to different technologies. Knowing the distinction will help your business choose the right visual communication solution.
Electronic signage includes any electrically powered display technology—such as LED message boards, neon signs, electronic price boards, or flip-disc displays—that typically shows static or limited-motion content and often requires manual updates.
Digital signage is a subset of electronic signage that leverages screens (LED, LCD, LED arrays, etc.) paired with cloud-based Content Management Systems (CMS), enabling rich multimedia, interactivity, and remote updates.
| Feature | Electronic Signage | Digital Signage |
|---|---|---|
| Display Type | LEDs, neon, mechanical | Flat-panel screens (LED/LCD/OLED), video walls, interactive displays |
| Content | Static or basic animations | Multimedia: video, images, live data, interactive elements |
| Updates | Manual or local controllers | Cloud-enabled CMS with remote scheduling |
| Interactivity | None or very limited | Supports touch, sensors, QR triggers |
| Scalability | Low | High—ideal for multi-location networks |
Digital signage combines screens, media players, and a CMS to display dynamic content (videos, images, text) in public spaces—managed remotely via software.
Benefits include consistent messaging, improved engagement, flexibility in timing and content, interactivity, cost savings over print, and enhanced brand impact.
A content management system (CMS) lets you build, schedule, and deploy engaging content—usually via drag-and-drop interfaces, remote access, user permissions, and playlist management.
Ideal locations include high-traffic or waiting areas such as retail stores, transportation hubs, lobbies, break rooms, and schools—where visibility and engagement are maximized.
You’ll need a display screen, a media player to run content, digital signage software or CMS to manage it, plus the content itself (videos, images, data).
If your needs are basic, static messaging, traditional electronic signage might suffice. But for engaging, scalable, and dynamic communication, especially across multiple locations, digital signage is the superior choice.
Infuse Reviews offers a user-friendly digital signage platform perfect for restaurants, retail, healthcare, education, and more. Easily display customer reviews, upcoming events, social media posts, and promotional content—all from a centralized dashboard.
Learn more about Infuse Reviews Digital Signage
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